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BEING MYSELF
IS THE BOLDEST THING I CAN DO​

MY OWN SELF,
EXPRESSIVE,
STRONG,
PROUD,
FREE,
NUANCED,
RAW,
MY EMOTIONAL SELF,
MYSLF, NO MATTER WHAT.

I’VE UNDERSTOOD
THAT THE MOST
IMPORTANT
ENCOUNTER
IN LIFE WAS
THE ENCOUNTER
WITH MYSELF.


YVES SAINT LAURENT

MYSLF, A YSL
SILHOUETTE
IN A BOTTLE

A black lacquered monolith in
nuances where
you can see
yourself. At its heart, embedded in
the glass, is the iconic YSL
Cassandre logotype.

THE SCENT OF
A MODERN
MASCULINITY



THE FIRST
YSL BEAUTY
WOODY FLORAL
FRAGRANCE

THE FIRST
YSL BEAUTY
WOODY FLORAL
FRAGRANCE

THE
AMBASSADOR.
AUSTIN BUTLER.

HE FULLY EMBRACES WHO HE IS. ALL THE DIFFERENT FACETS
HE IS. ALL THE DIFFERENT FACETS HE CAN BE. SENSITIVE
AND UNAPOLOGETIC. CONFIDENT BUT APPROACHABLE.
AUTHENTIC BUT COMPLEX, AN IMMENSELY TALENTED ARTIST…

THE
AMBASSADOR.
AUSTIN BUTLER.

HE FULLY EMBRACES WHO HE IS. ALL THE DIFFERENT FACETS
HE IS. ALL THE DIFFERENT FACETS HE CAN BE. SENSITIVE
AND UNAPOLOGETIC. CONFIDENT BUT APPROACHABLE.
AUTHENTIC BUT COMPLEX, AN IMMENSELY TALENTED ARTIST…


DISCOVER THE
 "THEMSELVES BEHIND
MYSLF SERIES"

EPISODE 1: THE AMBASSADOR, DISCOVER AUSTIN BUTLER EXPRESSING HIMSELF ABOUT THE MYSLF CONCEPT

EPISODE 2: THE PERFUMERS, MEET DANIELA ANDRIER…

EPISODE 3: THE DESIGNER, MEET SUZANNE DALTON …

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DISCOVER THE NEW MYSLF FRAGRANCE

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