Yves Saint Laurent

The YSL Beauté Spirit

Youth, audacity, freedom, and subversion—the values upheld by all at YSL since its inception—are the four cornerstones that inspired us, strengthened our foundation and made us the trend-setting, rule-breaking brand we are today. By defying convention, we gave life to a unique style that perfectly balances the want for elegance and the need for freedom. Today, that unique style is embraced by men and women alike.

The Birth of a Beauty Line

“I wanted a face for the woman I dress,” said the late Monsieur Saint Laurent.

That very statement revolutionised YSL, giving birth to their beauty arm in 1978, and made them the first makeup and fragrance business to have a fashion house’s name attached to it. YSL strode into the world of beauty with their trademark makeup collection in très luxe hallmark gold cases. Today, their cosmetics are available all over the world, including Malaysia.

Iconic YSL Beauté Products

The legendary Monsieur Saint Laurent is known for his wicked sense of humour. While promoting his then-new YSL Beauté, the couturier uttered his now-iconic phrase, “the most beautiful makeup on a woman is passion, but cosmetics are easier to buy.”

[1977] Opium, Fragrance for Women — Now The Seductively Intoxicating Black Opium

This fragranced provoked the world as it came into existence, not because of its scent, but its controversial name. To everyone’s surprise—everyone but Monsieur Saint Laurent—this fragrance became a commercial success. Embodying its ‘status quo-challenging’ spirit is the seductively intoxicating Black Opium.

[1979] Rouge Pur Lipstick No.19 — Now The Renowned Rouge Pur Couture Lipstick No.19

Its vivid magenta shade swiftly became one of the most sought after lipstick colors, if not the most. This now-classic color has been the source of confidence among women from all over the world as early as the ‘80s, and is still so — even till this day.

[1992] Touche Éclat — Always Has Been, Always Will Be Touche Éclat

Touche Éclat generated quite a buzz right from the very start, and only got bigger over time. With a stroke of the brush, your skin’s dullness will be corrected, and you’ll rediscover your long-lost radiance. Sold somewhere in the world every 10 seconds, this highlighting pen is truly a timeless masterpiece.

Never Lose Touch

The late Monsieur Saint Lauren left us a trail of boldness, touched with transgression. It is our responsibility at YSL Beauté Malaysia to see it through. We assure you that our range of cosmetics will only get bigger, bolder and made available at YSL’s official online stores and in L’Oréal’s luxury products division.