ROUGE PUR COUTURE
A RICH, CREAMY LIPSTICK THAT DELIVERS INCREDIBLE COLOR PAYOFF
WHAT IT IS
PURE COLOR
Burst of pure color.
Pure pigments transform in an instant lip fusion.
Full coverage in a weightless creamy texture for couture satin look and bare lip feel.
Effortless glide for a high precision foolproof application in one swipe.
PURE CARE
High-care formula with 80% smoothing lip care base concentrated in ceramides, tuberose & prickly pear extracts from ourika community garden. Up to 16h protection & comfort feel*. Softer and smoother lips with each application.
PURE COUTURE
Expertly curated 24 shades of couture in 3 color families designed for every skin tone & attitude.
*Consumer test on 300 women
KEYWORDS
YSL Rouge Pur Couture, lips, lipstick, YSL lipstick, YSL satin lipstick, beauty, makeup, pure colour, intense colour, high pigment, satin lipstick, lip care, comfort, protection, ceramides, nude look
TYPE
Satin Lipstick
STEP 2: THE LOWER LIP : FOR THE LOWER LIP, APPLY FROM THE CORNERS OF THE LIP TOWARDS THE CENTER USING THE EDGES OF THE BULLET.
TOOLS & SERVICES
NOTHING BUT COUTURE

24 SHADES
OF COUTURE
3 COLOR FAMILIES
FOR ALL SKIN TONES & ATTITUDES
FIND YOUR PERFECT COUTURE SHADE
REVEAL YOUR ATTITUDE
THEY ALREADY LOVE IT
4.9
SNAPSHOTS



#COUTURE
ME UP
A ROOM. FEEL MY PASSION, EMBRACE MY INTENSITY,
KNOW MY TRUE COLORS. #COUTUREMEUP
