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REWILD OUR EARTH


THE OURIKA VALLEY, MOROCCO


The Ourika Valley, Morocco, is a region where the brand cultivates a range of ingredients (such as pomegranate, marshmallow, iris, jasmine, walnut, and saffron), and which lies at the heart of YSL Beauty’s sustainability strategy.


Rewild Our Earth With Morocco




The Ourika Community Gardens was started in 2013 as a socially responsible program connected to the Earth––living proof of the brand’s commitment to sustainability. Today, at this remarkable site that is home to more than 200 plant species, the brand continues to help empower communities of women to better their financial situation and life circumstances through a co-created co-operative







Beyond the Gardens, YSL Beauty has also
worked more broadly throughout the
Ourika Valley region since 2017 to plant
trees and restore arid land, so far planting
over 125,000 trees in an area whose
primary ecological risk is rising
temperatures, deforestation, and frequent
natural disasters. In 2021, YSL Beauty
reaffirmed its commitment to this project
and the surrounding lands, which aligned
with the UN Decade on Ecosystem
Restoration.






A rewilding transformation in Morocco, where the brand will reverse the effects of desertification on 1,000 hectares of land.



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